Competitor analysis an essential component of corporate strategy is an assessment of the strength and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context through which to identify opportunities and threats. Most firms do not conduct this type of analysis systematically enough. As a result traditional environmental scanning places many firms at risk of dangerous competitive blind spots due to a lack of robust competitor analysis.

The goal of our competitor analysis is to understand:

1. With which competitors to compete.
2. Competitor’s strategies and planned actions
3. How competitors might react to a firm’s actions
4. How to influence competitor’s behavior to the firm’s own advantage.

Our competitor analysis emphasizes on existing customers as well as potential customers for better prediction of the competitor's reaction to different competitive moves to sustain in the competitive web world. Competitor's objective may be financial or other types. Some examples include growth rate, market share and technology leadership. Goals may be associated with each hierarchical level of strategy- corporate, business unit and functional level. The competitor's organizational structure provides clues as to which functions of the company are deemed to be the more important.

Other aspects of our competitor analysis is to serve as indicators of its objectives include risk, tolerance, management incentives, backgrounds of the executives, composition of board directors, legal or contractual restrictions and any additional corporate- level goals that may influence the competing business unit. Knowledge of competitor's assumptions, objectives and current strategy is useful in understanding how the competitor might want to respond to a competitive attack.

The analysis can be taken further to evaluate the competitor's ability to increase its capabilities in certain areas. A financial analysis can be performed to reveal its sustainable growth rate. Since the competitive environment is dynamic, the competitor's ability to react swiftly to change should be evaluated. Factors that slow a company down include low cash reserves, large investments in fixed assets, and an organizational structure that hinders quick action.

In crux, we can say competitor analysis plays a vital role to rank in search engine and to maximize the traffic as well. Contents have mega role in ranking while competitor analysis has its own importance. We can't deny the fact that analysis determines the path to make strategies according to competitive environment to sustain the web world. Through analysis we can define our strengths and weaknesses and our competitors as well.