Web Design and Development encompasses many different skills and disciplines
in the production and maintenance of websites. The diversity of the skills
required by a web developer are many, often to the point it is difficult for
a web designer to excel in all aspects. As a result, a team may cover the Web
Design process, with each member of the team having their own strengths, specialties
and role in the development process.
Web Design involves implementing specific solutions that follow the business rules and objectives outlined by the client. Web Designers develop a professional relationship with their clients, interacting with them in order to develop a deep understanding of the requirements and convert these into a website specification. Strong design and communication skills, coupled with research techniques and a grasp of target audiences, markets and trends, will ensure initial client satisfaction and credibility for the Web Designer.
Having completed the website planning and design, the Web Designer then integrates the website with third party tools and platforms. During the development process web designers design and develop the databases, create programs, tests and debug the website. The current trend is to also integrate the website with Social Media and take advantage of the leverage these modern platforms bring.
Social media, blogs and mobile allow businesses and nonprofits to easily target and convert users by driving them toa well-designed website with a positive user experience or UX.
Your website is the most important component of your company’s marketing plan.
It’s the central hub for your messaging and content marketing efforts. All other marketing materials should support and drive traffic to your website.
As website design and development technology has progressed over the years, you now have more digital marketing tools than ever before.
We work with you to develop a user experience which delivers value to your audience. Value means repeat visits and referrals via social media and other channels. Using our years of experience and research, Wood Street’s web design and development solutions are customized to help you achieve your digital marketing goals.